Though Nosler continues trending away from its once-dominant families of production rifles, all is far from lost. In fact, Nosler remains more centered than ever on its production of factory ammunition and projectiles. 

Here’s what we found upon visiting Nosler’s booth in Las Vegas at SHOT Show 2026. 
 

Whitetail Country Ammo Lineup Expands

We’ve used Nosler’s deer-specific Whitetail Country ammunition several times with stellar results across several chamberings. It first debuted in late 2024, with a handful of chamberings and bullet weights. Now, in 2026, a trio of newbies – all popular with hunters – join the fray. 

Retail prices on the additions are all set at the same $40.95 retail cost, and it looks like they’re all ready to ship immediately. 

.243 Win: 100-grain Solid Base
.308 Win: 150-grain Solid Base
.30-06 Sprg: 150-grain Solid Base 

They join the following:

6.5 Creedmoor: 140-grain 
.270 Winchester: 130-grain 
7mm-08 Remington: 140-grain 
.308 Winchester: 165-grain 
.30-06 Springfield: 165-grain 
.30-30 Winchester: 150-grain 
.350 Legend: 180-grain 
.45-70 Government: 300-grain

The full Whitetail Country family of ammunition includes two projectile types, depending on the cartridge design. There is a straight-wall bullet found in rounds like the .45-70 and .350 Legend, as well as a more extensive solid-base offering. All Whitetail Country rounds come in 20-round boxes. 
 

Nosler for Handloaders

ASP Handgun Bullets 

Short for Assured Stopping Power, Nosler’s ASP family of handgun bullets is expanding significantly to now include revolvers and lever guns. These ASP projectiles offer reliable expansion, controlled penetration, and consistent accuracy. Skived jackets and smooth-feeding bullet designs are the norm with ASP. 

Here are the new options we found at the show:

.38 Special: 125-grain JHP
.44 Rem Mag: 240-grain JHP 
.357 Mag: 125-grain JHP

In addition to those caliber-specific 20-count boxes, Nosler is also showing ASP Handgun in both .38 caliber and .44 caliber in 250-count bulk boxes. 

Straight-Wall PP

The PP stands for protected point, and not surprisingly, these are projectiles for straight-wall casings. The bullets are optimized to perform at extended ranges and lower velocities. An ogive shape is engineered for optimal feeding. 

Reloading hunters using the most common straight-walled rounds – like .45-70, .350 Legend, and .400 Legend – will want to get their hands on these bullets. Straight-Wall PP will ship in 50-count boxes, and the following were shown on the show floor: 

.45 Caliber: 300-grain PP
.400 Legend: 215-grain PP
.350 Legend: 180-grain PP
 

Solid Base Bullets Return

After a hiatus, Nosler is bringing back its Solid Base bullets. The lineup has a reputation for deep penetration and reliable performance at a price that workaday hunters appreciate. These bullets feature Nosler’s heavy boat-tail base, Gen 5 tapered jacket, and, for most, a soft-point design. All sell in 50-count boxes. 

.30 Caliber: 165-grain SP
.30 Caliber: 150-grain SP
.30 Caliber: 150-grain RN
7mm: 140-grain SP
.270 Caliber: 130-grain SP
6mm: 100-grain SP

Whether seeking factory-loaded ammunition or premium bullets and reloading essentials, Nosler continues to meet the demands of discerning hunters and shooters. The longtime family company from Bend, Oregon, now calls Redmond, Oregon, home for its expanded headquarters.