Guns.com Readers’ Choice Awards
Your Voice. Your Favorites. Your Awards.
Welcome to the Guns.com Readers’ Choice Awards, where you get to choose the best firearms, suppressors, ammo, optics, and more released during the year. This is your chance to cast your vote and choose the products that earned your trust. Help crown the winners that will be announced at SHOT Show and make your voice heard. Winners receive an official Guns.com Readers’ Choice Awards trophy — and serious bragging rights.
Make your voice heard. Pick this year's winners.
2026 Readers' Choice Awards Begins 12/1/2026
2025 Winners Announced
The time has come, the votes are tallied, and the envelopes sealed. After thousands of votes, these brands and products rose to the top of each of the 12 categories.
Best New Handgun Optic
Vortex
Defender Enclosed Solar Micro Red Dot
Best New Tactical Rifle
Bushmaster
V-Radicator
Best New LPVO
Trijicon
Ascent 1-6x
Award Categories
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Best new concealed carry handgun in 2025
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Best new full-sized handgun in 2025
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Best handgun optic released in 2025
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Best hunting rifle released in 2025
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Best tactical rifle released in 2025
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Best PCC released in 2025
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Best LVPO released in 2025
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Best new tactical shotgun in 2025
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Best hunting shotgun in 2025
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Best ammo company
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Best tactical gear and accessories
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Best holsters
About the Awards
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The Guns.com Readers’ Choice Awards celebrate the firearms and gear that define the industry each year—chosen entirely by the people who use them. From performance and innovation to reliability and design, these awards reflect the real preferences of real gun owners.
How It Works
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Survey opens December 8, 2025
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Readers vote on 12 categories
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Votes are collected via an anonymous survey
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Winners selected early January
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Awards presented at SHOT Show 2026
What Winners Receive
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Custom-designed physical award
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Official “Readers’ Choice Winner” badge for product pages
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Featured placement on the Guns.com Winners Landing Page
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Press release announcement
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Social media spotlights
Your Vote Matters
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Whether you’re a first-time buyer or a seasoned collector, your opinion helps shape the industry.
Vote now and help decide the products that deserve recognition.
